Thursday 12 June 2008, 8:06 pm
Filed under: - Sarah, Desirables | Tags: , , , ,

I spent a day at Fremantle recently and came across Morrison.

Their clothes are unique and simplistic. Colour palettes are minimalistic, consisting predominantly of earth tones.

The tunic-top (from the last picture) was the piece that beckoned me into the shop. And inside, I found SO many items which i LOVED!! The pieces are oozing with potential for various ways of mixing and matching.

The only (slight) drawback was that the heavy winter-appropriate fabrics for the aussie Fall/Winter collection, plus i didnt have enough cash with me that day 😦 . However, for any ever-so-stylish working adult, Morrie pieces would definitely be well-loved in the wardrobe.

After a bit more reading, I found out that Morrison was started in 2002 by Kylie Radford and Richard Poulson. The name was inspired by ‘Morrison’, their kelpie labrador cross, who is/was their CEO. Morrison, the dog, passed away in 2007 but you can read stories about him on the Morrison blog: here.

The company is environmentally conscious, using enzyme washes to treat their fabrics and are proud of the fact that all their clothes are made in Australia. Furthermore, the store also has an array of lifestyle products from diaries, to perfumes, to body oils.


47 Market Street

Fremantle, Australia

+610 893 361 701


17 Comments so far
Leave a comment

mmm i love the shapes! but pity all the heavy fabric that is impossible to wear at 30degcel ):

Comment by jo

those are seriously gorgeous outfits. no, really. i can’t stop looking at them. it makes me feel like flying down to Australia tomorrow, or sometime soon!

Comment by Steph

there’s not one outfit that i don’t absolutely adore! i’m honestly struggling to pick my fav, but i think the top with the rouched sleeves takes the cake.

Comment by Cupcakes and Cashmere

so lovely- love all the neutrals, I’d wear it all!

Comment by Pamcasso

jo im not so secretly hoping to go back (in the near future) to check out their spring summer collections.

cupcakes and cashmere yes. i think the grey top with the sleeve detail is stunning. (: i am amazed how they are able to infuse such wonderful design elements without over-designing the pieces.

pamcasso i agree. if i had the money, i’d wear them all too )):

anyway, i’m off for a 3day camp at east coast OBS. Back on sunday!

Comment by pinks

simply beautiful clothes. if i lived in Australia i would probably shop there.

Comment by Prêt-à-Porter P

Oh I love all of these pieces, especially the blouse/dress in the 2nd image

Comment by Shesdressingup

i would wear so many of these pieces!

Comment by geri

Great looks. I think the simple and neutral color palette mixed wit the minimalist and structured clothes make for a really distinctive look and feel. That’s something ?I could definately see myself wearing.

Comment by Austere

I miss shopping in Australia, the shops are awesome. I would wear at least one item from every outfit, I love the simple lines

Comment by * Fashion Dreamer *

These are the best wardrobe stables. What I mean is that they look simple but can give a sophicatedly easy look! That will let me enjoy the comfort of the cloth and look stylish even without too much work! Also, I like neutral colour mixing – pretty cool x

Comment by Times of Glory

yea, the neutral colours, simple shapes and lines, easy sophistication! it’s like avant garde without trying too hard. thanks all for the comments!

Comment by wottoncool

Everything is tooo yum. Don’t think i’ve seen Morrison in Melb, Sydney or Adelaide though…maybe i havent been looking hard enough.

Comment by Chelle

ahhh fremantle. my favourite place on earth. there are so many good shops there too! i’ve never been into morrison though, how are the prices there?

Comment by kirstie

such great simplicity! anymore to share?

Comment by pinktuutuu

chelle i think there is an outlet at Sydney. Although, im not sure where.

kirstie i cant recall the exact price range, but if im not mistaken, somewhere from AU$120 onwards?

thanks for the comments everyone (:

Comment by pinks

These are brilliant, they are things you know you’d be able to wear for years and years!

Comment by Sarah

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