WOTTONCOOL


Let us broach Coach
Thursday 5 March 2009, 2:57 am
Filed under: - Sarah, Off the Racks | Tags: , , , ,

I’ve never been one to religiously follow bag trends. And especially not of any specific brand in particular.

But during a morning commute to school earlier this week, I was quite surprised to see

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Coach bags with a different monogram fabric!

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Perhaps they aren’t as new as I think they are, it’s just that my most direct mental association of the Coach monogram has always been

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This alternating symmetrically stretched “C”s.

However, during a browse of their Ngee Ann City store last May, I did note that they also did sell plain, un-monogrammed bags and purses.

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So I did a bit of reading up, I found out that the company was born from the inspiration of a baseball glove! (who knew?!)

The founding family was inspired by the unique markings, distinctive burnish and durability of the leather of baseball gloves and in 1941, in a Manhattan apartment, started producing small leather goods such as wallets.

The monogram was a much later addition to the company, whose unique selling point is its high quality leather.

Looking through their online catalog, its interesting to see how far they have come in terms of product diversity.

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I LOVE how they have included motifs.

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Played up its Name and Logo, incorporating saddle-esque details like ornamental buckles.

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Used different fabrics.(If I had to hand-sew fabric like that, I’d cry.)

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Changed things up with the monogram

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Included bright, bordering tackily, shiny embossed fabrics 😀

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And, in general, gotten more courageous with the colours and designs.

Which reminds me of the competition they held. Check out the winning designs here!

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