New Blue: Originals A.039
Tuesday 6 July 2010, 2:24 am
Filed under: - Sarah | Tags: , , , , ,

Read Bridge at Clarke Quay set the backdrop for Adidas Originals A.039 fashion showcase.

According to HighSnobiety, as part of the Adidas Originals Spring/Summer 2010 collection, Adidas rolled out a blue label collection entitled ‘Originals A.039’.

… an integral part of the overall adidas Originals line,

but differentiated by its “A.039” branding, the internal code for the Originals blue colour.

(Adidas Originals A.039 is) built to offer an outfit-driven concept, the “Originals A.039” blue label collection presents entire looks from head to toe, for men and women.

Led by apparel and completed by footwear, it reflects the incomparable values of originality, quality and authenticity that the Trefoil brand stands for – in a fresh way and with special attention to detail.

To a certain extent, I caught this show entirely by accident. My sister and I were there to catch the next show, ‘Spectrum : Front Row x Dr Martens’ which my invite said would commence at 9pm. This adidas show kicked off at approximately 9.30pm and Spectrum started very promptly at 10.45pm. hahas

Didn’t get the memo that punctuality is passé this season.

But I’m not complaining since my sister and I got to catch two shows instead of one (:

Th collection was colourful without being overpowering. I especially liked the print dress (one photo up) because upon closer inspection, the abstract print reveals different layers of separate, recognizable images.

By the way, this model is really cute 😀

Also, I thought this outfit was styled together very well. Although I’d be rather sel-conscious if I were to leave the house like that.

All in all, the incorporation of colours, prints and patterns were executed well, adding much needed elements of interest without straying far from the Adidas design philophy.

Adidas “Originals A.039”.

I wonder how extensive is the range of this blue label that was brought into Singapore and what is the price range like.

Does anyone know?

Anyway, I’ll be uploading more images from this show on Wottoncool’s Facebook Page.

Stay tuned! (:


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