The Coat Speaks. Listen to the Coat.
Sunday 8 August 2010, 2:02 pm
Filed under: - Sarah | Tags: , ,

There was a small intimate preview of the French Connection’s Fall/Winter 2010 collection on Friday evening at La Maison.

There were quite a few cheeky men’s t-shirts as well as interesting prints for the women’s collection.

Dames! Hope you had fun drinking wine and eating the snacks and meeting the other bloggers. (:

A very interesting feature of the party was the Tangs’ initiative to tie up French Connection with Lenono.

Lenovo computers were stationed around the event space with these graphic cards readily available. When put in front of a webcam and when the computer is synced with the French Connection site, it automatically screens an embedded  video (which you can view here!)

Got to try it out and it was very easy to use. And I quite interested to see how this technology is more heavily applied to other brands. (:

“The coat speaks. Listen to the coat.”


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