Swedish and delish #2: Mini For Many
Monday 29 November 2010, 1:32 pm
Filed under: - Jo, Desirables, Off the Racks | Tags: , , , , ,

Sofie, Pernilla and Jennifer Elvestedt are the three sisters behind Minimarket. The Swedish label, established in 2006, conjures fierce juxtaposition of colours and styles in their pieces, which reflects their varied style and aesthetics unified. Some of them are on the verge of a cartoonish costume (though not without some serious tailoring that gives them the dramatic shapes and delicate details), but the lanky girls over there can pull off just about anything.

Mini for many is Minimarket for the masses, a god-send, since Spring Summer this year. More affordably priced, but requires the same amount of gut to wear some of its unusual shapes and crazily-coloured dresses.

This is the Autumn-Winter 2010 collection, and no, the sisters won’t take a dark, dreary palette and leave it as it.

I haven’t quite figured out where to get this new drop, but if you’d like to get your hands on the spring-summer pieces (on a 50% discount to boot!), you can click your way to the Outnet, or visit Style Nordic at Ann Siang Hill.

Picture credits to here.



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